<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Catalyst44 — blog</title><description>Practical writing on direct bookings, Google and content for small hotels and guesthouses.</description><link>https://catalyst44.eu/</link><language>en-GB</language><item><title>Does a small hotel need an online booking system?</title><link>https://catalyst44.eu/en/blog/do-you-need-an-online-booking-system/</link><guid isPermaLink="true">https://catalyst44.eu/en/blog/do-you-need-an-online-booking-system/</guid><description>The short answer is “it depends”. When a direct-booking system solves a real problem, when it is money wasted, and the questions to ask before you buy one.</description><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><category>direktni-rezervacii</category><category>direct bookings</category><category>booking system</category><category>enquiries</category></item><item><title>How to reply to hotel reviews, negative ones included</title><link>https://catalyst44.eu/en/blog/how-to-reply-to-hotel-reviews/</link><guid isPermaLink="true">https://catalyst44.eu/en/blog/how-to-reply-to-hotel-reviews/</guid><description>Your reply is not only for the person who wrote the review. How to respond to praise, to fair criticism and to a comment you think is unfair, without arguing.</description><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><category>google</category><category>reviews</category><category>reputation</category><category>Google Business Profile</category></item><item><title>Being found in Google when guests search your hotel by name</title><link>https://catalyst44.eu/en/blog/finding-your-hotel-in-google-by-name/</link><guid isPermaLink="true">https://catalyst44.eu/en/blog/finding-your-hotel-in-google-by-name/</guid><description>A guest who has already chosen you types your hotel name into Google. What do they see? A five-minute test and five steps you can take this week.</description><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><category>google</category><category>Google Business Profile</category><category>visibility</category><category>direct bookings</category></item><item><title>How to turn your guests into returning guests</title><link>https://catalyst44.eu/en/blog/turning-guests-into-returning-guests/</link><guid isPermaLink="true">https://catalyst44.eu/en/blog/turning-guests-into-returning-guests/</guid><description>A former guest already trusts you. How to stay in touch with a reason, how to remind them why they chose you, and how to make coming back easy.</description><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><category>direktni-rezervacii</category><category>returning guests</category><category>loyalty</category><category>direct bookings</category></item></channel></rss>